The city of Turin, along with Lavazza, the city’s well-known coffee brand, have created a city wide mural project. The project involves seventeen urban artists including the Italian, Zed1. The idea? To transform the United Nations Global Goals into seventeen Street Art works.
Zed1 was invited to complete the #1 goal and “NO POVERTY” is the title he chose for his intervention.
Ending all forms of poverty in the world is actually not just an economic question. Poverty can take many forms and is triggered by numerous causes. Conditions such as wars, hunger, limited access to adequate education, social and cultural conditions, discrimination, and any denial in the decision-making processes of today’s societies.
In 2014, 42000 people left their homes on a daily basis due to conflicts. Today, approximately 836 million people in the world live in extreme poverty, earning less than 1.25$ a day. The vast majority of these people are concentrated in highly exploited countries such as the Sub-Saharan or the South Asian regions.
It was not easy for the artist to find the right idea to investigate a theme so wide and complex to its fullest. With this in mind ZED1 created a content that requires a deeper understanding instead of the expected educational composition.
A shining sun filters through the evil clouds bringing wars, hunger, exploitation, pollution, corruption and diseases. The sun rays illuminate a wallet full of land where a lush bud is dawning. From there, a character materialises. Carrying a coin, some bread and a house, as opposed to the shaded areas where the flowers are withered by the barren soil.
From left to right, the wicked clouds are the representations of:
Corruption: There is the shape of a man wearing a balaclava and holding a briefcase full of money.
A lack of adequate education: You can see this in the shape of a broken book.
War and imprisonment: Represented by a machine gun and some barbed wire.
The failing health system: Represented here by a falling Red Cross sign.
Issues of living in dangerous places: Shown through a ruined building.
Lack of resources: Represented by a broken rake.
Pollution: Finally, shown with a crude oil barrel.
The hands holding up the wallet are the same ones that take care of removing the clouds. This is because only the conscious actions of mankind can bring real change to the world.
About the artist
Zed1 otherwise known as Marco Burresi is an Italian artist/muralist known for his unique, distinctive and autobiographical works.